AUTUMN 2022 :::: 22 - 24 September 2022 :::: Hilton Vienna Park :::: Vienna

The Management Team

Lorraine Hall


Welcome to The Meetings Space team!

We are working with a growing team of committed professionals to deliver the major companies and important new business potential for all our buyers and suppliers.

Our aims remain crystal clear:

  •  To inspire senior buyers 
  •  To provide new business opportunities for suppliers
  •  To provide the best possible ROI on time and budgets
  •  To give you an unforgettable experience

Nic Sancho, Managing Director 

Nic joined the team in the 2018. Nic is undoubtedly one of our industry’s rising stars and in his previous role helped Malta to sweep up one award after another. He combines ambition with great integrity and has a superb network of suppliers and buyers across Europe. Importantly for us Nic also has a wonderfully easy manner, loves life and laughs readily and is now the proud father of Mila.  

Eloise Kenny, Event Executive

Eloise also joined the team in January 2020 as Event Executive, bringing with her 5 years’ experience of running her own business, tons of enthusiasm and a fabulous can-do attitude. Swapping the countryside for the big city, she is looking forward to building her career in the event’s industry and prides herself on an almost obsessive attention to detail. Eloise is a keen horse rider, having owned her own horse Gisma for 10 years. Sadly not enough room in London, but she makes time to go home and gallop through the fields on a weekend. At 22 she travelled solo right across Canada; one of her best life experiences yet. In her gap year Eloise did Europe: including running with the bulls in Ceret, south of France (fair to say it was behind the barriers), exploring Barcelona and hiking through the Austrian mountains.

We love what we do and we are passionate about exceeding expectations. We really look forward to contributing to the great MICE marketing mix!

Lorraine Hall

Lorraine Hall
Direct line: +44 7867 783 755

Nic Sancho
Managing Director
Direct line: +44 7540 762 904

Eloise Kenny
Senior Event Executive
Direct line: +44 207 482 9999



Each of our country experts has been selected because of their superlative reputation for quality client knowledge and strong client relationships in their region.

The experts select and pre-qualify the priority buyers - both the diamonds from leading agencies and corporates and also the hidden gems from new and growing companies who have great MICE business potential.
Our team of regional experts are based across Europe including in UK, Germany, France, Benelux, Sweden, Italy and Russia.

We continue to increase the size of our country experts' team to ensure we optimise the buyer quality and deliver new business potential within each of our target markets.

AbleMaxx:: Maxine MacPherson, Managing Director

Maxine has over 20 years’ experience working in sales & marketing within the MICE industry, a superb reputation and a dedicated team which is a highly effective addition to TMS since 2014.

AbleMaxx has a proven track record in business development, brand development, international business protocol, innovative communication, PR and good old fashioned sales!

AbleMaxx partners with respected products and services within the global MICE arena to increase brand awareness and visibility in the UK and EMEA markets: for suppliers in the MICE industry they provide sales & marketing solutions which drive results: for MICE buyers, they offer a dedicated and reliable extension to their solutions team. 

AbleMaxx is all about communication, information and resource – and really enjoying the journey!




The Luxury Lab:: Patrizia di Patrizio, Founder and Director

Patrizia has over 20 years’ experience working in sales and marketing for some of the world’s most prestigious global luxury hotel brands, including Concorde Hotels and Resorts, Four Seasons Hotels and Resorts, Mandarin Oriental Hotel Group and Rocco Forte Hotels. She has positioned and represented leading hotels from Asia, USA and Europe in key feeder markets in Europe, enabling her to gain unique relationships with key decision makers in all the key markets across Europe. 

Renowned for her industry knowledge and her goal driven approach, she was recognised by C&IT Magazine as one of the POWER 50 MICE players in the UK. She has a huge reputation and many devoted followers! 

The Luxury Lab is a consultancy and Sales Representation company dedicated to the luxury hotels, resorts and destinations sector.

Through a simple and straightforward approach The Luxury Lab helps to:

• Increase brand exposure in Europe’s key markets

• Leverage relationships with key buyers and partners in the MICE and Leisure segments

• Generate MICE and Leisure revenue




The Travel Collection:: Natasha Flodin, Managing Director

The Travel Collection is a Travel Sales, Marketing & PR agency, representing a global network of premier destination management companies, hotels, airlines, convention bureaus and other travel related businesses.

The company was established in response to the growing demand for travel representation services in the Scandinavian market. Travel Collection acts as a local partner in world travel. The company assists the Scandinavian travel industry in the process from concept to reality when arranging meetings, Incentives, Conferences and Events.




DStinations is a hotel marketing agency for premium hotels with personality beyond the chain hotel industry. We help independent luxury hotels and resorts from all over Europe to gain more visibility and target the right customers from the German Speaking Markets. In addition, we support event planners with venue finding for premium events. We connect event planners from corporate and agency side who are looking for something truly special with passionate hosts. Because both have one thing in common: They create unforgettable experiences.

Daniela Steimel, Managing Director

With 18 years experience in handling premium target groups from corporate (BMW), event agency and hotel side, 8 of which as Director of Sales for several member of the Leading Hotels of the World (e.g. Forte Village, Rocco Forte Hotels, Castel Monastero) Daniela gained a 360 degree knowledge of the luxury hospitality industry and build a a unique personal network of key decision makers in the German travel and MICE market and international luxury hotel world alike. In 2013, she founded her own luxury hotel marketing agency. Since then, Daniela and her team have helped some of the most exclusive hotels in Europe to significantly grow their business from Germany and supported hundreds of event planners to find the right location for their next event. German by birth and European by heart Daniela has lived and worked in Spain and Italy and speaks five languages.